A corporation in the United States is about to expand its business globally. As part of this expansion, it will begin to sell its products in Europe and Asia. In addition, it plans to open a manufacturing plant in Asia. The president and chief executive officer (CEO) is concerned; he has heard many stories of companies that have tried to expand globally, but operations either failed miserably or did not live up to expectations because of the cultural differences.
The CEO has asked your group to research problems that other corporations have had with the process of expanding globally and develop a plan to avoid these types of intercultural errors and missteps.
As a group, you will select a multinational corporation or international nonprofit agency that has encountered these problems (this can be a previous or current employer of yours). Using the Internet and the library, each individual in the group will research the corporation or organization to discover any cultural barriers that the corporation or organization encountered as it attempted to expand globally.
Need 5 different references… this is important
You can either do it on McDonalds or Coca-Cola.
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