Social Marketing 101

Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.

•    Give your opinion on what a business needs to know about ROIs, KPIs and Web analytics.

Some help, all about KPIs and ROI https://blog.hootsuite.com/social-media-kpis-key-performance-indicators/