Three-pages public relations campaigns
Double-spaced
12-point font
Scenarios：
- Child dies in a new infant car seat
- SAFE-T-TIME INC.Situation: Last week, a child was ejected from the new Safe-T-Time car seat in a low speed collision. The child died in the accident. A civil lawsuit has just been filed against Safe-T-Time. Engineers for the company claim the accident was a fluke and that there is no design flaw. A private firm is conducting safety tests on behalf of those filing the suit. Tonight “Dateline” is going to air a segment on the accident and the lawsuit. They have contacted Safe-T-Time for a comment.
- What do you say to the press? Or do you avoid releasing information to the press?
- Will you hold a press conference or simply submit a press release? Who will talk at the press conference?
- Does your situation call for advertisements or public service announcements?
- Consider how your actions will affect the long-term image of your client.
- Be sure to be specific with your presentation. Give solid examples that will illustrate your plans.
- Your response should address all aspects of the problem you’ve been given. Considerations include:
- Assignment: Safe-T-Time has hired your firm to consult them on the “Dateline” story and a long-term public relations strategy. The future of their company depends on the success of this new car seat.
- Profile: Safe-T-Time is the country’s largest manufacturer of child safety products. Their products include car seats, safety latches and baby monitors, among other things. The company has a good safety record, and research shows it is the most trusted name for parents. Sales have been steady over the years, with yearly profits averaging $25 million. The company has invested $100 million in the development of a revolutionary new car seat, which has just entered the market
