Ecommerce is playing more important role in the business plan and the operating infrastructure. Today’s businesses are faced with the challenge of whether to incorporate an ecommerce strategy into their business model, and if so how will they do it. The retail business have greatly affected by ecommerce. The evolution of Ecommerce gives businesses a new way to sell customers. Not only it gives customers another medium for purchasing goods but also gives a customer a quicker and a easier way. Businesses now recognize the efficiency it can offer its customer and are looking for procedures to use ecommerce to reach their target market.
According to me the most common feature ecommerce site should have is consumer reviews buyer care what others have to say. If your product pages have consumer reviews, you’re helping buyers make a final decision. Not all products have positive reviews. In fact, many have both positive and negative reviews, which, makes the buying experience that much more authentic and real for the buyer. There are many great review platforms to choose from, if your cart doesn’t provide one. Secondly in my view live chat is very important to an ecommerce site. This feature should be site wide, but especially on every product page. Live help can help close the sale. Customer questions can be answered immediately. There are many live help platforms in the marketplace to choose from. Moreover make good use of graphics banners and images on the site, to attract visitors, also display your sales promotions, offers in attractive banners on the site for users to click on to.
The e-commerce market for buying and selling goods has grown immensely since it debuted in 1995. E-commerce is the use of the Internet and the Web to transact business (Laudon & Laudon, Chapter 9, 384).
According to me the ecommerce strategies that should be included are firstly search engine should be optimised secondly leading technology should be implemented thirdly phone app implementation should be integrated fourthly site administration support should be added.
The two financial firms which I will be discussing here are Goldman Sachs and Credit Suisse both the firms are deals with insurance my motive here is to show how both the firms deals in their way to serve the best in terms of ecommerce. Let us talk about AXA ecommerce strategies when I first enter the site I am instantly given four unique classes of protection bundles. Every protection class is made out of an assortment of particular protection bundles that relates to a client needs and needs inside that classification which includes Advice, Retirement, Life Insurance and employee Benefit. This is a vital segment to the e-trade stage since it gives clients a customization encounter. Secondly phone numbers are provided for help Thirdly AXA is partner with alibaba as in less than 20 years, Alibaba has become a major player in e-commerce. Founded in 1999, Alibaba has grown into the largest retail commerce company in the world in terms of gross merchandise volume. “This proposed collaboration with Alibaba could provide us with a unique global and direct distribution channel, and we are looking forward to serving Alibaba’s customers and to developing bespoke and innovative insurance products and services for them. Thanks to Alibaba’s unrivalled knowledge of its home market, this partnership will also help us further accelerate our development in China, where we already are the n.1 international insurer”- Thomas Burberl (Chief Execute officer of AXA)
AXA’s innovative digital insurance model includes the Health Keeper health and well-being platform, which provides access to pay-as-you-go medical and wellness services for community members.
On the other hand Allianz Life site don’t really attracts me the way it should be. It does not include live chat as AXA has. The site also shows different query such as why we should choose Allianz over other firms etc. I was able to locate the services and products that they had to offer. Some products provided a seamless interactive experience. Be that as it may, I do compliment both insurance related administration firms for endeavoring to connect with the era that have turned out to be more modernized with innovation. As Laudon and Laudon have communicated there ought to be a lot of accentuation on development and cooperation (Laudon 89). Development and cooperation are the ideal qualities that will help an organization succeed. Development will help organizations to consider better approaches to take into account their crowd. Also, cooperation will permit an awesome gathering of group to share their thoughts. Moreover, joint effort will give alternate points of view to circumstance. Businesses include protection, private provision (life and health insurance) and portfolio management (asset management). These are confidential matters and Allianz and its affiliates recognize your expectations regarding privacy. Allianz is committed to keeping your information confidential and secure and that is why we have designed procedures to ensure your privacy in all facets of our relationship. No matter if you are a consumer, a customer, a job applicant or a shareholder, you are protected, not only by the applicable privacy laws, but, more importantly, Allianz’s commitment to safeguard your privacy and your right to decide how your personal information will be used.
Laudon, Kenneth C., and Jane Laudon P. “Global E-Business and Collaboration.” Management Information Systems: Managing the Digital Firm. 14th ed. Pearson, 2015. 72-109. Print
Partnership between AXA and Alibaba
Finance and strategy
group.axa.com/en/newsroom/news/axa-partners-with-alibaba July 29 2016
https://www.bai.org/banking-strategies/article-detail/profiting-from-customer-intimacy
