Describe how you might handle the situation and why the approach you suggest is the right one to take. Apply customer-building strategies discussed in the text.
A customer throws a product on the counter and says, “I want my money back now!” He attacks your personal integrity and you can feel your anger ready to erupt. The customer says, “I’ll never do business with you again!”
Assignment Directions
Submit your answers to the questions in a double-spaced paper, no more than three pages long, to the Dropbox.
Assignment Checklist
- Describe the customer problem
- Discuss ways to handle the problem
- Apply a solution that incorporates customer-building strategies from your text
examples to include
CUSTOMER RELATIONSHIP
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