American Apparel and the XLent Contest

Assignment:essay
Subject:18
Study Level:College
Page Count:2
Number of sources:2
Spacing:double
Deadline:h15
Topic:American Apparel and the XLent Contest
Citation:APA
English:US
Order Number:5921
Details:Read the attached American Apparel article. The paper should focus solely on the \”The Next Big Thing\” contest. Answer the following questions 1.Was there anything that could have been done differently to turn the tide of negative backlash or prevent it from occurring in the first place? 2.How could market research have given a warning that this promotion might not be perceived in a favorable light by all? 3.How can market research be used moving forward in future promotions? Please do not write about the history of American Apparel,their competition or Dov Charney; this information is irrelevant for the assignment.