Each promotional mix tool and campaign requires an objective, a budget, a message strategy, a media plan and artwork.
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- Advertising
- Internet marketing
- Direct marketing
- Sales promotion
- Public relations
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Homework Project: In the News . . .
These projects are intended to provide current material for class discussion and review. To receive full credit for this requirement, each student should turn in an In the News . . . project during Week 4. This project is due in Week 4 and is worth 70 points. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., advertising or public relations). Creativity, relevance, and probable interest to the class are especially welcome. As an example, a recent article on the meaning and use of color in advertising provides a useful document that could be accompanied by some examples of advertising that demonstrate effective and/or ineffective use of color.
These items should be accompanied by a 450-words report (use bullet points), explaining
- why and how the material is important and relevant to the course content; and
- what practical managerial implications the material has.
