Topic is: Non- alcoholic beverage
MLA format, use work cited
2 page, each page 300-350 word
The products that consumers tend to buy in any industry are constantly evolving, changing and being improved. This is particularly true in the beverage industry. Fads constantly come and go and trends tend to stay around for a shorter time than in most other industries. The ability to identify trends and offer products and services that are consistent with these trends is critical for an operator to be successful.
One of the best sources for information on trends is the myriad of food and beverage industry publications. One of the best beverage industry publications is Cheers Magazine.
For this assignment, please select either of the two articles on Growth Brands from Cheers Magazine that you were assigned to read (“Wine and Spirits Growth Brans 2012” or “Beer Growth Brands 2012”). Write a brief summary of the article you choose. Based on the information included in the article, identify a trend and write 1 to 2 pages on this trend. Be sure to reference specific brands, the growth categories into which they fall and the trend you think the growth of these specific brands identifies.
